Is your SEO failing? Are you trying to understand why your efforts are not working? Here are 5 easy steps to help you get to where your website needs to be!
Make sure navigation is intuitive, your visitors know where you are going and your homepage is compelling and informative with a call to action. What do you want your user to do?
This may seem like common sense, but it’s amazing how many business owners don’t realize their problems start at home. If you have a website worth bragging about, only then is it time to market your efforts.
2) Doing Everything Yourself
Think twice before you take on SEO yourself if you want professional results. Staying on top of trends with your own site’s current search rankings is quite an undertaking. Hire a consultant that is focused on your SEO and social marketing. Taking on too many tasks in your business will result in lack of effort. Let the professionals do their job while you run your business.
3) Using Outdated Strategies
Meta keyword strategies are outdated, still over 50% of companies still use meta keyword tags even though Google has not used them in their algorithms for years. This is a big time waister, it is important to stay on top of SEO trends.
4) Social Media
Social Media is such a key player with SEO, if you are not on it…get there! Hire a professional to take over your social networking if there is no time for you to maintain.
5) Guessing at Your Keywords
This seems to be pretty common, don’t assume you know the best keywords for your content. It’s a game of psychology your users will tell you how they are attempting to find your content. The key is to listen, and respond accordingly. Google Analytics is a great tool to find these keywords. Keyword research is another way to find the best for your content.