First impressions do matter, especially when potential customers are visiting your website. Your prospective customers will start making assumptions about your organization at the first glance of your website. If your website has an unattractive user interface or poor navigation, potential customers will immediately leave your website in search of something better.
What do prospective customers do to evaluate your website to decide whether or not it’s worth their time?
Your website is top priority. It is common for all businesses to neglect their website just dealing with the day-to-day business activities. It is not enough just to have some random information and few contact phone numbers. These days, to stay ahead of your competition you need to pull your customers in with an interesting website design and relevant content. This will not only attract the first-timers, but also make them repeat visitors.
Here is a simple checklist to help you evaluate and then decide if it is time to redesign your website:
Is your website mobile friendly (e.g. accessible to iphone and blackberry users)?
Is your website easy to navigate (i.e.it’s easy to get from one page to another with top and sidebar navigation, including breadcrumb navigation)?
Does your website generate PPC leads with capturing mechanism to collect emails, like a form?
If you answered NO to most of the questions, then it is highly recommended that you immediately consider redesigning your website.
Act Quickly & Cautiously
Once you are aware that your website requires a redesign, you need to do your homework. There are many web designing companies offering expert solutions, but not all website architects and designers are worth their price.
Look for those that use latest market trends, have a portfolio of website redesign projects that they are willing to share with you and take the time to understand your needs before making blanket recommendations about what your website should look like.